Even though Facebook is not yet publicly traded and now in the ETF, it gave a boost to some of its global competitors such as Renren ($RENN) and Quepasa ($QSPA). Another member of $SOCL that is rallying today is Groupon ($GRPN), which reported better than expected earnings and is up 17% this morning.
Investing in $SOCL is still risky because several of the major holdings have yet to even turn a profit, so be cautious if you choose to proceed.

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